Forget K-Shaped. We’re Seeing a G-Shaped Market

We recently heard the term “G-shaped economy,” with the “G” standing for GENERATIONAL, and it caught our attention because we’re seeing it play out in real estate with our own clients.

We’ve seen younger buyers receive significant help from their parents or grandparents—from down payment assistance to, in some cases, parents purchasing the home for them.

A significant share of today’s housing purchasing power is concentrated among older generations. While the average homebuyer is around 40, the median homebuyer is 62. Baby boomers currently make up roughly 42% of all homebuyers.

Older generations have had decades to save, invest, and build home equity—and that wealth is now helping younger generations enter the housing market.

Generational wealth is influencing who can buy, what they can afford, and how they compete in today’s market.

If you’re thinking about buying, selling, or helping the next generation with a home purchase, we’d love to help you navigate the market.

Contact Us!